Due to
financial constraints, and maybe a lack of knowledge of how a video
should be constructed, many young bands struggle to get a debut promo
video completed that does their music any justice.
The whole
process is a double edged sword.
In the
music industry they are a required promotional tool, but a bad one
can do so much more harm than good, and sometimes I have cringed at
the footage that has accompanied a great song.
Forever
more the images are tied in with the track itself, and all it does is
suck away at the music.
Takes
away far more than it gives.
The
creating of a video that enhances the music is a bit of a minefield
to navigate.
Thankfully
that's not always the case though, and with some imagination Sonic
Templars have sidestepped every single issue that I have about promo
videos and took a concept and ran with it to promote the excellent
Mephisto's Minions.
I have no
idea how much it cost, but I suspect that they have worked within a
budget that most established bands would set aside for a print run of
flyers, and that makes it all the better as it's up there with
anything that you would see run on television channel dedicated to
music videos.
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